There's a perception that all cannabis consumers are lazy and unproductive. That we all fit into the "lazy stoner" stereotype portrayed in the media. Spending every moment on the couch, gorging food, and watching tv. 


In reality, cannabis consumers come from all walks of life and levels of productivity. Stigma® represents the active, productive, and successful cannabis consumer. Those who are dedicated to inspiring one another through their actions and showing the world a different side of the cannabis community.




We challenge you to help break the “lazy stoner” stereotype by working out and sharing your photos online. These monthly challenges are for everyone (21+ years of age or older), no matter how you consume cannabis or CBD - before, during, or after your routine 🏋️‍♀️ 


Participation is simple! Workout 4x a week for 20 mins or more. Choose the exercise routine that works best for you. Take a photo or video of yourself and tag us @stigma.activewear & #stigma420challenge in your Instagram or FB post, story, or Reel 📸


If you achieve our 420 Fitness Challenge of working out 4x a week for 20 mins or more for two weeks (must have posted 8 total photos or videos), you'll receive an exclusive 30% discount code and FREE 420 Challenge pin 😃

Plus, every month we will select one photo or video as the months top submission. We're looking for the most iconic images and videos that are going to help shatter outdated stereotypes. The participant will win a FREE Stigma 420 Challenge Shirt. 


The challenge events start on the 1st Monday of every month and lasts for two weeks.

Upcoming Dates: April 5,  May 3, June 7, July 5, Aug. 2, Sept. 6, Oct. 4, Nov 1, Dec 6


Receive updates, special discounts, and rewards.

Signup one time to register for all events during the year.


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