Join us this year as we take on our most ambitious project ever! We're inviting the cannabis community to one challenge per month designed to help shatter outdated stereotypes and show the world what our collective ACTION can accomplish.


Our mission as a brand is expanding beyond just destroying cannabis stigma. We see a huge opportunity for us to help with the negative stigma that exists around mental health. More people than ever are dealing with some form of mental health issue (anxiety, depression, ex), especially with Covid and isolation. 


That's why this year we want to work with other cannabis brands to raise money to support both mental health awareness and criminal justice reform.  These are two important issues we think our community can directly impact. We'll be getting your feedback on the two non-profits we decided support. 


You can get involved by joining our monthly challenges and getting others to join as well. The more people involved the greater our impact. There will be a total of 12 events during the year in three different areas:





You can join as many challenges or few as you like based on your needs. You'll have an opportunity to make a real impact and inspire others, while also making new connections within the community.

You can participate from virtually anywhere in the world. Cannabis use is encouraged, but not required. Challenges are open to adults 21+ and participants should follow all local cannabis laws .


Signup below and you'll receive email updates, special discounts, and rewards.


Workout and share images on social media that help shatter the "lazy stoner" stereotype.

  • Workout 4x a week for 20 mins or more

  • Choose an exercise routine that works best for you

  • Simply take a photo or video of yourself and tag us @stigma.activewear

Challenge Dates:

  • Jan 11 - Jan 25

  • Apr 5 - Apr 19

  • Jul 12 - Jul 26

  • Oct 4 - Oct 18


Make a real impact through our goal of raising $4,200 through donations,  sponsorships, and recycling efforts to support:

  • Mental Health Awareness

  • Criminal Justice Reform

This mission is bigger than just us. We're going to need help from both individuals and other likeminded cannabis brands who want to get involved. 

Challenge Dates:

  • Feb 5 - Feb  7

  • May 14 - May 16

  • Aug 6 - Aug 8

  • Nov 5 - Nov 7


Share cannabis and wellness knowledge with as many people as possible. 

We'll share cannabis facts and fitness tips through our website and social media.

You'll have the opportunity to take short online quizzes to test your cannabis knowledge.

Challenge Dates:

  • Mar 1 - Mar 7

  • Jun 7 - Jun 13

  • Sep 6 - Sep 12

  • Dec 6 - Dec 12

Are you a fellow brand interested in collaborating or sponsoring the 420 Challenge? Send us an email at or DM us on social media. We'd love to connect and discuss ways we can work together. 


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