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Cannabis Athlete, NFL football player, Stigma Brand Ambassador Mike James


 Stigma® is a growing community of all different ages and backgrounds from around the world who believe in shattering the "lazy stoner" stereotype. Active, productive, and successful members of society who use cannabis to support our overall health and wellness. Together, we're educating others and helping redefine cannabis.

Mike James, NFL Running Back 


 # 1   Grab your favorite Stigma Apparel & CBD 

 # 2   Capture images and video living your active lifestyle. Tag us @stigma.activewear to be featured

 # 3   Help destroy outdated stoner stereotypes by sharing your photos and story online

The images you see on our social media are directly from our community. We don't hire paid models or influencers. Instead, we believe in celebrating real people from around the world who are combining cannabis and wellness. 

Cannabis Athlete Ultra Runner & Stigma Brand Ambassador Timberlin Henderon



Learn how this ultra-runner and collegiate athlete is #RedefiningCannabis

Stigma Brand Ambassadors Community Trash Removal At Beach

Beach Cleanup Event


Stigma® is a family run business based in California and was created by brother and sister co-founders Anthony & Nicole Gonzales.


"As cannabis consumers, we’re often seen as lazy and unproductive, but for so many of us this is far from the truth. We created Stigma because we knew there were people out there just like us who combine cannabis and fitness every single day to support their wellness journey. People of all different ages and backgrounds who consume cannabis while leading healthy, productive, and active lives. A vape hit before a long run, CBD balm to sooth sore muscles, or an edible to get the body relaxed and rested. Our active lifestyle brand connects with cannabis consumers who want to join the movement to end cannabis stigma."

Click the links below to learn more about their story

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  • Save 20% on initial order of apparel and CBD

  • ​Support our mission to redefine cannabis

  • Join our new online community